Marketing Essay Example | Topics and Well Written Essays - 1250 words - 1

Marketing - Essay Example The report then looks at how RLL can fit into the hot chocolate market using various promotional strategies as well as its existing resources. II. Customer Audit From the interview findings, all the respondents do like hot beverages and many of them take hot chocolate. Both male and female respondents across a wide range of age brackets like taking chocolate. Those who take chocolate drinks take them for indulgence reasons and other for relaxation. Most people get their chocolate drinks from supermarkets and local shops. When buying their chocolate drinks, most people are influenced by the thickness, a rich flavor and smoothness. Others get whatever is new in the market. The respondents who take chocolate said they would buy a hot beverage called Silk. III. Internal Audit A. Operating Results Tea and coffee dominate the UK hot drinks industry, which account for more than 90% of the industry’s total sales. The remainder of the sales (10%) is accounted for by other food beverage s such as hot chocolate. The hot beverage industry is worth more than ?1.5 billion. The tea industry is worth ?655 million, coffee industry is worth ?739 million while the other food beverages are worth ?125 million. The Forecasted future sales in the UK hot drinks industry is ?1.7 billion by 2016. ... 67% of those consumers with a household income of ?20,000-?24,999 use food beverages. Other high consumers of food beverages are those with household incomes of ?25,000 – ?34,999 (62%), ?15,000 – 19,000 and ?35,000 (64% each). The sales of instant chocolate and add milk chocolate increased from the year 2005 to 2007. B. Strategic Issues Analysis 1. Marketing objectives Launch a new hot chocolate product Generate over ?200,000 in the new product’s sales by the end of the first year. Increase the new product’s sales by 40% by the end of year 2. 2. Market segmentation All hot drinks customers from all age brackets prefer high premium products, which are full of flavor and exotic. They like expensive but restrained image. Their preferred brand does not have to be branded. Young C1C2 customers like convenient products that come at a moderate price. They also like branded products with standard products being the most accepted. For this age group, the kind of pu rchase they make conveys their status. Older C1C2s do not mind the price of the product as long as its quality is right. For them, taste is the most important factor when purchasing hot drinks products. They do not care much about the products image or exotic products. They normally view own label as poor quality. For the younger DEs the product’s price is very important. They tend to buy smaller packages of branded products whose quality must be good. They are also concerned about the image and they are likely to change products quite often. Older DEs mostly buy the cheapest products and they stick to those products that they know, that is, the traditional products. They also value own labels. 3. Competitive Advantage The company has hi-tech production facilities that

Conscientious Objection Research Paper Example | Topics and Well Written Essays - 250 words

Conscientious Objection - Research Paper Example he patient in this case is not guilty in any way, but since the doctor who has attended to him/her performs abortions, then Rogers will not attend to him. The other issue is the fact that he is the only pharmacists available at the hospital and thus patients may be stranded. According to the state’s law, Rogers has all rights to act according to his religious, moral and ethical convictions as this does not call for civil, criminal and disciplinary action (Grady, 2006). The hospital cannot therefore fire him. It is the legal right of every patient to be attended to considering in a community hospital (Morrison & Monagle, 2009). It also may be that the patient is in pain and really needs the medication, but because of the religion conviction of Rodgers, he she cannot get the medication. In my view, any decision should be to the advantage of the patient. I would advise the hospitals management to get another pharmacist to work alongside Rodgers. This is because Rodgers has the right not to remit his services to patients coming from doctors who do abortion due to his religious conviction. It is therefore best to get a partner pharmacist in order to serve the interests of the patients and at the same time keep Rogers as they can’t fire

National Response Plan (NRP) Analysis

National Response Plan (NRP) Analysis Natural disasters such as Hurricane Katrina in 2005 hit New Orleans cause more damage and death, a notice of a change to the National Response Plan (NRP) was released, incorporating lessons learned from the 2005 hurricane season. Terrorist attacks are immoral evil and are premeditated. The attacks of 911 were hateful deliberate and the worst of humanity. After the 911 attacks modify the way, government officials felt the need to develop the Office Emergency Management. The National Response Framework (NRF) and the Department of Homeland Security revamped flexible and adaptable ideology in which coordinated key positions and responsibilities across the nation connecting all levels of local, state, government, non-governmental organizations and the private sector. The idea intends to identify roles and guide key personnel in managing serious terrorist incidents to a large-scale catastrophic and natural disaster. People are informed well in advance and prepared for natural disasters during Hurricane season, Local, and state offices along with emergency management perform training simulation. These agencies advise the population on evacuation routes, shelter locations and the importance to prepared in the event of a natural disaster was to hit the area. Is evident that people panic some are forced to evacuate from their homes at a moment notice and others may not be able to return home. Protecting public health and safety has always been paramount in nuclear power plant design and operation. Robust structures, such as reactor containment buildings, protect the reactor. Safety systems, such as diesel generators, are redundant and independent. These design features provide excellent protection from external hazards, such as tornadoes and hurricanes, as well as nuclear accidents. The same design features also protect against potential acts of terrorism, making nuclear power plants among the most robust and well-protected civilian facilities in the country (2011 U.SNRC). Thousands of people volunteer to assist those in need when a major disaster strikes.   In a case of a Weapon of Mass Destruction (WMD), as an American Red Cross Volunteer Responder, one must follow the protocols in place in the event of a terrorist attack. Be off limits of the contaminated locations that has evidence for trained personnel to conduct investigations. Initiating a risk assessment and recognize characteristics and distinction of chemical, biological agents, radiological material. Using specialized equipment such as chemical devices and meter to detect radiation. Evacuations may be required to prevent further casualties from contamination. Temporary shelter in place and decontamination area is appropriate if there is a short duration of release of hazardous material and is determined to be safe for everyone to remain in place. Also, protective action to include victims who pose an infection hazard, quarantine of affected locations. Access to contaminated area is issue b y personnel   assigned to the Command Post delegated by the Incident Command In a WMD incident, protection of the lives of the victims, as well as the responders is a primary concern. To enter a location response teams need to safely enter with appropriate equipment to avoid any hazards of agents. They need to be in fully encapsulated for those areas that highly toxic; vapor protection suites provide skin and respiratory protection.   The three types of control zones are: Hot Zone-   Personnel entering this area must wear the highest level of protective equipment based on the substance involved. Referred as a restricted zone An area surrounding by hazardous materials incident, it extends far enough to prevent any hazardous material release from causing harm to personnel outside the area. Warm Zone- Decontamination area personnel working in this area with limited access to prevent or reduce contamination must wear appropriate protective gear, as they will be dealing with contaminated people and equipment. Cold Zone Contains the command post and other support functions deemed necessary to control the incident. Personnel working in this area do not have to wear protective gear but should have it available if needed. Decontamination procedures vary depending on the particular hazard because one procedure or method will not work for all hazards (Review of the Departments preparation to respond to a WMD incident (2010, page 3).

Bob Dylan Essay -- essays research papers

Bob Dylan, born Robert Zimmerman on May 24th, 1941, has perhaps been one of the most influential singer songwriters of all time. Young Dylan lived the first five or six years of his life in Duluth, Minnesota, until his father became ill with polio and lost his job. The family then moved to Hibbing, Minnesota, where they slept in the living room of his fathers parents house for about two years. As a boy he started listening to late night rhythm and blues stations from Chicago. He pestered the local record store for the newest singles from Hank Williams, Chuck Barry, Howlin' Wolf , and John Lee Hooker, just to name a few. These early influences played, and still play, a big role in Dylan’s unique musical style. Somewhere around the age of ten, Dylan realized that he wanted to be a guitarist and a singer. Soon he formed his own bands, The Golden Chords, The Shadow Blasters, and Elston Gunn & The Rock Boppers. His fellow students were shocked to hear such a voice come from the small kid, when he sang at a high school talent show. After high school graduation in 1959, Dylan enrolled in the University of Minnesota, but never graduated. Instead, he started playing in nearby coffeehouses, and was quickly taken in by the artistic community. There he was introduced to rural folk music of artist like Big Bill Broonzy, Leadbelly, Roscoe Holocomb, and the great Woody Guthrie. Throughout his life, Dylan will blend these three (blues, rock 'n' roll, and folk) mus...

Christian perspective in Webster Essay

By close consideration of two extracts of your choice, assess the importance of the Christian perspective in Webster’s presentation of the Duchess.†Ã‚  There has been much debate over whether the Duchess of Malfi is a character who is essentially a victim of her brothers’ tyranny and the corruption of her court, and whose downfall is caused by such, or is responsible for her own negligent and selfish actions by marrying a man she loved but in doing so abandoning her princely duties. Certainly, Webster’s borrowings saw the Duchess as little more than a whore or a strumpet (much like Julia in Webster’s version), but modern audiences, with modern sympathies, have preferred to see the Duchess as a heroine who is sacrificed for love. The two passages I have chosen to consider neatly contrast each other in showing how the Duchess is susceptible to religious corruption (III.ii.305-320), but equally, how she dies a Christian, almost a martyr (IV.ii.210-239).  In I.i, Antonio, the Duchess’ future husband, recounts a description of the French court, the King of which has ‘quitted’ â€Å"his royal palace | Of flatt’ring sycophants, of dissolute, | And infamous persons† (ll.7-9). This depiction acts as a yardstick by which we compare the court of Malfi. In fact, the entire presentation could be taken as an abstract concept presented visually, rather than any actual occurrence – however, the effect is the same either way. Unfortunately, we soon learn what becomes of the King – in III.iii, the corrupt Cardinal tells us that ‘the famous Lannoy’ had â€Å"had the honour | Of taking the French King prisoner†. This shows us just how powerful corrupt courts are. It strikes an ominous note, not filling us with the most hope for the Duchess ‘stars’ or fate. Against this backdrop of sleaze and rottenness, the Duchess hardly stands a chance – and so we come to our first passage (III.ii.305-320). In III.ii.305-320, we witness the Duchess, having confided in Bosola not only that she is married to Antonio, her household steward, but that she has several children by him, is persuaded by Bosola to â€Å"feign a pilgrimage | To our Lady of Loretto† (ll.306-7), under the (clearly ironic) pretence that she  Ã¢â‚¬Å"may†¦ depart  [her] country with more honour, and [her] flight  Will seem a princely progress, retaining  [Her] usual train about [her]† (ll.308-311). In fact, we know that, on arriving in Loretto, where the Cardinal, by design, awaits her, she is shamefully stripped of her princedom, as is Antonio of his lands (III.iv.5ff esp. Stage Directions), and her train, bar a faithfully minority (a sign of hope for us all, displaying the moral rectitude of the few), desert her in her disgrace (III.v.2-3), for reasons of politics, fear, and uncertainty. Clearly, the pilgrims who witness the banishment do not judge either Antonio or the Duchess harshly – rather they sympathise with them (ll.32-43), so perhaps we are meant to too. Having said that, however, they have not seen what we have seen previously – the wise though portentous warning from Cariola, ignored by the Duchess, that â€Å"if you will believe me, | I do not like this jesting with religion, | this feigned pilgrimage† (III.iii.315-18). The Duchess is, by any means, not faultless – to suggest that she ‘defies the evil in her court and her brothers’ hearts’ is too generous – indeed, despite good intentions, good receptions from onlookers, and indeed, sympathy from the audience, especially the modern one, she is not able to over come the evil in her court and in her brothers’ heart in this instance – she falls at their mercenary, Bosola, and, of course unknowingly, gives in to the ‘evil’ – she allows herself, in her own words, to be ‘led by the hand’ at ‘his direction’ (ll.311-2). The Duchess is after all a tragic heroine – her personality is therefore susceptible to the genre which dictated that she should be realistic, like any other human being. The root of ‘the tragedy’ can be traced back as far as Aristotle’s Poetics, which sees it as a form of drama â€Å"in which a calamity is brought about through a flaw in the character of the hero or heroine, who through a flaw in the character of hero or heroine who, through suffering, achieves a dignity and self-knowledge previously lacking.† The audience feels they can identify closely with this character, which has human faults, and the audience is thus sympathetic – even empathetic – to their case – and should experience heights of emotion such as pity, even horror, at the Duchess’ death. They should emerge from the theatre in some way ‘purged’ by the experience. According to this theory, Tragedy is the great dramatic form which shows human nature as unchanging†¦ only increasing the tragedy of the Duchess’ life and story further, especially because we, as a modern audience, know it is based on a true- life story (recorded in Painter’s Palace of Pleasure). The Duchess is motivated by ‘seeking wisely to prevent future sorrows’, ‘lamenting those in the past’ (ll.319-320) – in other words, she has good intentions, but by themselves they are not enough to dispel the power of the corruption which surrounds and suffuses her.  While it may have been established that the Duchess doesn’t really defy the evil in her court and her brothers’ hearts, it is more possibly that ‘she makes a good end’. These are separate things – it is possible to fulfil one, but not the other – and evidence for the truth of the latter statement can be found in the second passage, IV.ii.210-239.

Post Mortem

Victorian post mortem photography was a custom prevalent in Europe and, to some lesser extent, the United States. It was a culture where people used to pose for photographs with their deceased loved ones for memory purposes. This was a way through which families could mourn and accept the loss of their loved ones. Remembrance encouraged the practice of post mortem photography since most people, especially infants and young adults, were photographed together with their family members to keep their memories alive.This paper will argue that many individuals from the Victorian era who participated in post mortem photography were heavily influenced by religious beliefs that in time developed into religious fixations. Post mortem photography is defined by modern psychiatry as an aspect of acute grief, which occurs in the early aftermath of a death. Acute grief can be intensely painful and is often characterized by behaviors and emotions that would be considered unusual in normal everyday l ife.Some individuals from the Victorian era (1837-1902), who believed in post mortem photography, saw their life here as an entrance to eternal life in heaven. However, these individuals from the Victorian era further believed in freeing the soul so that it was not enslaved in the body after death and further believed that post mortem photography would so free the soul of the deceased. Background: Even though post mortem photography and the dead have a long history, most associate post-mortem photography to the Victorian period in Europe and, to some lesser extent, the United States.Post-mortem photography was very popular in this 19th century period because the invention of the first photographic process, daguerreotype (a photographic process, which a picture on a silver surface sensitizes tit iodine was developed by exposure to mercury vapor, invented in 1839) made photography much more affordable. Daguerreotype photography was embraced since it was cheap and fast as compared to d rawing; this faster and cheaper technique also offered the middle class with a way to remember the deceased.Basically meaning, that those authorizing a post-mortem photographic sketch of a relative or friend also had the financial ability to meet the cost. Because of post mortem photography new nature, society embraced the daguerreotype quickly without having a second thought. â€Å"Post- mortem photography thrived in hydrotherapy ancient decades, among costumers who preferred to posses a photo of their deceased members as compared to lacking a memory. † (Cornwall, 2004, p. 61). The photographs were used as keepsakes to remember family and friends.Some photographers dedicated a substantial portion of their time to photograph the deceased. The strict relation between post mortem photography and the Victorian period inclines to overlook a number of variables. For instance, post mortem photography is still appreciated today in the same way as it was in the 19th century (Carmicha el, 1966, p. 53). Nevertheless, there is a limited amount of photographers wrought the United States who still perform post mortem photography, and death masks.However, many modern post mortem photos put less effort on giving the deceased a life-like appearance, and instead captures pictures of the deceased in coffins. Main Point 1: During the Victorian era, it was clear there were bizarre superstitions and rituals that families abided by to ensure their loved ones got the proper burial. In addition, to the bizarre superstitions and rituals, during the Victorian era some individuals participated in witchcraft and Joined cults. Victorian society was full of bizarre prepositions and rituals, like covering all mirrors with black fabric when someone died.Most people participated in this bizarre superstitions and rituals because it was feared that the mirror could steal the decease's soul and keep it. Also, during the Victorian era many individuals in Europe and, to some lesser extent, t he United States believed in death omens, which is an indicator that the person who is visited by bad spirits is going to die. For instance, seeing themselves in dreams, or seeing an owl during the day. Main Point 2: An initial dwelling of the deceased is considered to be normal.However, Jean Calenderer, a researcher at the University of North Carolina at Chapel Hill of Victorian ghost stories and early psychology, describes acute grief as pathological (meaning evidence of being mentally disturbed). It then becomes a fixation. (Spirit Photography: Victorian Culture of Mourning, 17). These bizarre superstitions and rituals were really Just symptoms of some deeper-seated pathological issues. Prevailing Theories There are other psychological answers to the obsession with the deceased.Post mortem photography in and of itself is not necessarily evidence of some sort of pathological issue. Even though the today's society looks at post mortem photography as a morbid action, most of us stil l practice it in various ways. Only the actual real life posing for the pictures is what has been abandoned. People have cultural practices that make them still value the practice of post mortem photography for purposes of remembrance. Also, the practice of post mortem photography is still essential in some religions, such as for Catholics, who cherish respecting the deed for several reasons.One is the continued need to memorial the deceased using a worshiped treasure, such as a photograph. A second reason is to maintain the continuity of church growth and ideas, as the process of the passing down of information regarding certain prominent church personalities and how they dedicated their life to serve could trigger the use of post mortem photography. This is because in current society, we identify ourselves with these people. Post mortem photography also is currently used in criminal investigations.The use of post mortem photography is essential in ensuring that even the dead can b e accorded Justice. Post mortem photos are often used as aids to deduce the cause of death of an individual, specially in a case where the death occurred under mysterious circumstances. This shows that the current use of post mortem photography in our Justice system is justifiable. Documentation does have limits. For example, in a massacre, for purposes of evidence, it is essential for the Journalist and people concerned to take pictures of the dead, but to be able to pose them for the public is not accepted.Nature always exposes human beings to challenges that need to be recorded for future generations. The use of post mortem photography as a record for future reference is commendable. For instance, in the field of anthropology, photographic communication of events is essential for they act as proof of what actually happened. Though, some people depict this as uncultured to some extent. There are certain photos that anthropologists would use, but societal moral values and beliefs r estrict the use of such photos.Yet, in order to validate the scientific findings, it is still justifiable to use post mortem anthropology to achieve this purpose regardless of societal values. Rebuttal People today are scared of death, it is not perceived as in the early 19th century when people used to take death as a normal thing. Death was more of a way of life urine the Victorian era for several reasons. Mothers died in childbirth, children died from preventable diseases, adults lived much shorter life spans. Modern medicine and technology have eliminated all of these as concerns.Celebrations such as Halloween show how people today are scared of death, as, for example, the masks used are normally from images related to death. They are intended to scare people, but at the same time they actually depict what was meant for post mortem photography. People avoid death, it is still something that happens to all of us eventually, but modern society has made it into something to be afra id of, something o scare little children and something to be kept at a distance. Most people no longer associate death as being a normal event as in the 19th century.Thus, what occurred in the 19th century was more related to trying to understand death as a normal part of life, not a pathological condition requiring medical treatment. Conclusion Even though post mortem photography was mostly attributed to the Victorian era, today people still practice this through recordings as keepsakes, the taking of post mortem pictures for use in our Justice system, the use of methods such as tattoos rented on our skin, graffiti painted on our cars and walls, images and pictures of the dead in their graves, as well as statues.We are not running away from death and post mortem photography, but we are only distancing ourselves from death while adopting other ways to remember the departed ones.